SEO Techniques: The Very Basics

April 27, 2010 14 Comments

SEO Techniques: The Very Basics

Basic SEO techniques are a must for any website owner who wishes for his or her site to get as much traffic that will translate to conversions as possible. SEO stands for search engine optimization, which makes it possible for websites to remain high in search engine rankings weeks after high quality content is even posted.

There are a number of SEO techniques that need to be adhered to if a website owner would like for his or her site to be visited often and ranked high in all of the major search engines. They are placing keywords in the tag of a title; anchoring the text in links; maintaining the quality of inbound and outbound links; making sure that the first paragraph of any article is filled with top keywords; and ensuring that a website is accessible. There are other factors involved as well, but these are some of the primary ones.

To begin, it is absolutely critical that keywords be positioned in the tag of a title. In fact, the tag of the title is one of the most critical elements that is necessary for keywords to rank high in search engines. With this said, a title needs to have keywords that are important, and it must also grab peoples’ attention, an aspect especially of importance in today’s world of fast-moving technology and short attention spans. This is since when people type keywords into one of the major search engines, the title of a website owner’s page will be included amongst many other sites. The person conducting the search will only click on the links that are the most relevant and attractive to him or her. Furthermore to this end, titles should be unique, and it needs to be realized that some of the major search engines will only allow for the first few words of a title to appear in search results.

In addition to placing keywords in the title’s text, anchoring the text in links is also a basic and important SEO technique that should be practiced by website owners. The anchor text, as it is called, is the text that appears inside of tags that are hyperlinked to other websites. Irrespective of whether or not these links are outgoing or incoming, it is critical for the anchoring text to consist of a description of where the hyperlink will take the person conducting the search. With this said, a website owner needs to completely avoid using vague expressions like Click Here as anchoring text, as such unclear language can hurt both his or her website as well as the sites that they are linking to.

Maintaining the quality of both inbound and outbound links is also a must for a website owner who wishes to optimize SEO on his or her site. While linking to numerous websites can make a given site’s ranking higher, it is absolutely essential for a website owner to comprehend that the quality of links also plays a critical role in the ranking of his or her website. In other words, getting numerous little-known websites to link to her or her site has less of an impact for a webmaster than if two or three high quality websites were to be hyperlinked to it. With this said, what sites a website is linked to matters. In fact, linking to bad websites and/or those infested with spam can not only greatly decrease the rankings of a website, but this could also result in penalties for the webmaster who is linking to the bad sites.

Making sure that the first paragraph of any article or page is filled with quality keywords is yet another recommended SEO practice for webmasters. The first paragraph is always the most important paragraph in a given page. This is since the search engines always scan the first paragraphs of pages and assume them to be a summary of what it to follow on a given page. With this said, the most important keywords must appear in the first sentence of the first paragraph.

A webmaster also has to make sure that his or her site is accessible when looking to maximize on search engine optimization techniques. A website that is accessible sets out to ensure that the content on it is delivered to recipients successfully as often as possible. The pages’ functionality, the server’s uptime, and the HTML’s validity are all components of website accessibility. If these points are either faulty or not adhered to, both a website’s visitors and the major search engines will look for other websites to traverse to.

In conclusion, a webmaster must absolutely adhere to search engine optimization techniques in addition to producing quality content for his or her website. Search engine optimization, or SEO as it is called, ensures that a website gets more traffic and is ranked high on the search engines. There are a number of SEO techniques to follow. They are placing keywords in the tag of a title; anchoring the text in links; maintaining the quality of inbound and outbound links; making sure that the first paragraph of any article is filled with top keywords; and ensuring that a website is accessible. There are other factors involved as well, but these are some of the primary ones.

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14 Responses to “SEO Techniques: The Very Basics”


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  1. Milin July 17, 2010 at 4:56 am

    It was a good knowledge sharing for the beginners in the SEO field.
    Thanks

  2. rSima August 06, 2010 at 7:57 am

    Thanks for sharing very basic knowledge about SEO.

  3. Pearlie Wojeik January 04, 2011 at 4:15 pm

    I’ll be back again, thanks for the info.

  4. Issac Maez January 17, 2011 at 4:31 am

    I saw this really good post today. I am very impressed. I always seek for such information and I rarely find some with all this precision. Thanks you alot. Regarding the 1st part, this is amazing I didn’t know that this is the real fact about it. Well again, good post. Well, at the end, you have given very important info here.

  5. Serial Alexia February 04, 2011 at 7:29 pm

    nice, you wrote a excellent one.

  6. Monex February 07, 2011 at 10:38 am

    However that’s not always an option for those who are on a budget and the quality of the traffic you purchase is always questionable. The best types of visitors you can get to your website are the ones that are searching for what your selling. So it is absolutely vital that your website is search engine friendly.

  7. raven February 12, 2011 at 4:03 am

    Each month, we get hundreds of questions from our readers

  8. sage February 12, 2011 at 12:43 pm

    ha-ha-ha-ha! That is standart point of view, be more original!

  9. David February 17, 2011 at 10:04 pm

    @sage: that’s why this post is titled “the very basics”

  10. caneta filmadora February 19, 2011 at 4:56 pm

    Hello there, You’ve done an incredible job. I’ll definitely digg it and personally suggest to my friends. I am sure they’ll be benefited from this web site.

  11. Ernie Marshell March 11, 2011 at 2:19 am

    There is obviously a lot to know about this. I think you made some good points in Features also.Keep working ,great job!

  12. Allessexoda March 17, 2011 at 10:06 pm

    You certainly deserve a round of applause for your post and more specifically, your blog in general. Very high quality material

  13. Alden Burdman March 30, 2011 at 8:11 pm

    Great article. Waiting for more.

  14. Kristen Song April 01, 2011 at 1:44 pm

    I have not checked in here for a while as I thought it was getting boring, but the last several posts are good quality so I guess I’ll add you back to my daily bloglist. You deserve it friend :)